The Cypress Dispatch

Look at this..

www.thecypressgrp.com — Sat, 24 Oct 2009 18:34:31 +0000

Business lesson #2 for the day: follow up is key.

hence: did you see the recap spread in Orange Coast Magazine for their 2009 OC Look event – which was also a fund raiser for the JDRF? If you didn’t, here it is.

You can also see some photos from the event here.

Re-Miss

www.thecypressgrp.com — Sat, 24 Oct 2009 18:28:15 +0000

Oops.

Lesson #1 we are always telling clients: “Be consistent”. Apparently, we need to follow our own advice.

In any case, we *finally* got around to updating The Cypress Dispatch with some grand happenings from this summer. Be sure to pop over and check out…

Riviera Magazine Anniversary Party

OC ASID Design 2009 Awards

Social Media and Automobiles?

www.thecypressgrp.com — Tue, 01 Sep 2009 14:45:38 +0000

Working with the Newport Beach Chamber of Commerce, Joseph Aldrich, Principal Consultant with The Cypress Group, has once again joined forces with Rebekah King from ReBiz Works in working to educate Orange County businesses on how to best harness today’s Social Media as a tool for growing their brands.

Wednesday
September 30th
@ 7:15 – 9:30 a.m.

Newport Lexus
3901 MacArthur Blvd
Newport Beach, CA 92660

For more information or to register for this event, please visit www.NewportBeach.com

Design of the Times

www.thecypressgrp.com — Tue, 01 Sep 2009 02:16:12 +0000

What’s new?

The Cypress Group is proud to become one the the American Society of Interior Designers newest Industry Partners! Already having had a degree of traction within the shelter industry, joining up with such an established trade organization is a logical step for us. As such, we look forward to continuing our great relationship with everyone involved with the Orange County Chapter!

Food For Thought

www.thecypressgrp.com — Mon, 27 Jul 2009 03:26:28 +0000

On August 4th, Joseph Aldrich from The Cypress Group will be joining a panel with the Orange County Restaurant Association to give fresh marketing and growth ideas to the associations membership.

Not So Top Secret Anymore!

www.thecypressgrp.com — Mon, 27 Jul 2009 00:17:38 +0000

It is not very often I get to be in an advertisement!!! That having been said, I am honored to promote the Irvine Chamber of Commerce as part of their “iNetwork” campaign reaching out to Orange County businesses. For those of you who didn’t get a chance to read the paper, here I am!

To give credit where credit is due: The suit is from www.austintaylor.net and the photo was taken by the grand folks at www.studiohodson.com. Not a bad gig at all, really!

But Wait There’s More.

www.thecypressgrp.com — Sat, 13 Jun 2009 01:58:07 +0000

The two sessions on social media the Cypress Group did with Rebiz Works for the Irvine Chamber were quite a hit!

In addition to the initial session, we ended up adding an over flow session the week after. WOW! Great attendees. Great Topic. Great news!

Keep your eyes peeled, as you never know where we will show up next!

“Look the Part”

www.thecypressgrp.com — Wed, 13 May 2009 02:45:43 +0000

A wise woman once told me “look like your customers”.

Do you? Does your messaging relate to your market? Better yet, does it related to your product? In today’s SMB world, this is perhaps one of the most crucial, not to mention overlooked, business definers.

Of course, if you aren’t quite sure where to go and what to or how to measure your
relativity. The Cypress Group can do some of this work for you and who couldn’t use a little help

Curious?
Call 949.444.8121

Our initial consultation is free.

Austin Taylor

www.thecypressgrp.com — Wed, 13 May 2009 02:39:04 +0000

Timely reminder: after a bit of time in business, revisiting your marketing and messaging strategy is as relevant as making sure your own clothing is up to date. Case in point: custom clothier Austin Taylor (www.austintaylor.net).

With the pending introduction of a new product line (as well as some other hush hush goings on), these fine folks have revisited their web site and will be launching a “new look” to go with the strides their company have made in the past nine years.

So while you jump and look at their site (and you know you will), keep in mind you need to come back in a bit to see what it all looks like. That’s right; notice the before and the after.

A new look for spring? Sounds like a good idea to me!

Torches get Passed

www.thecypressgrp.com — Sat, 25 Apr 2009 20:08:41 +0000

It is not very often the Past and the Future land in the same place.

On April 24th 2009, I had the privilege of attending the 2009 Business Breakfast with the Mayor with the Irvine Chamber of Commerce. Not only did I watch as KIA Motors was named 2008 Business of The Year, but all in attendance got to say one last good-bye to outgoing Irvine Chamber CEO Jacquie Warren who is retiring after years of service to the business community in Irvine. Minutes later, we were introduced to Tallia Hart, the woman who will be following in her footsteps.

Not bad for a Friday morning before 9am!

Jacquie Warren (L), Tallia Hart (R)