We hear this all the time. How many of us DO it?
In this day and age, it is easy to justify an email over a phone call or a newsletter instead of a networking event. The only way to define the most efficient use of your time is to do everything. Then sit back and analyze what worked and what didn’t.
(PLUG ALERT)
Of course, if you aren’t quite sure where to go and what to do when you are there, The Cypress Group can do some of this work for you and who couldn’t use a little help?
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